Broker panel review
🎯 Purpose
Quarterly review of the broker panel to keep the channel mix aligned with distribution strategy and to act on underperformance and dormancy.
Owner: Head of Distribution · Performed by: Channel Manager · Frequency: quarterly, within 15 working days of quarter end
📊 Operational overview
Key operational metrics
- Quarterly review completion SLA: within 15 working days of quarter end
- Watch remediation follow-up rate target: 100%
- Dormant intermediary deactivation cycle target: 30 days
- Distribution committee action closure rate target: 95%
- Panel data validation accuracy target: 99%
Continuous improvement priorities
- Improve conduct-risk visibility within intermediary scoring
- Reduce manual spreadsheet dependency in panel reviews
- Enhance remediation tracking for Watch classifications
- Refine attrition indicators for dormant intermediaries
- Standardise committee decision logging and ownership tracking
🧭 Process map
Produce the panel matrix: every active intermediary plotted on production (GWP against target) and quality (loss ratio, persistency, conduct flags).
Classify each intermediary: Grow, Maintain, Watch, or Exit.
For Watch: agree a remediation plan with the intermediary, review in the next cycle.
For Exit: initiate the termination procedure in the terms of business agreement — notice periods apply; coordinate client-transfer requirements with Policy Administration.
Dormant intermediaries with no pipeline: recommend deactivation; Sales Operations executes the CRM status change.
Present the panel review pack at the quarterly distribution committee; record decisions and owners.
⚠️ Exception and escalation handling
⛔ Control restriction
Intermediaries classified as Exit may not be deactivated until all contractual obligations, client-transfer activities, and compliance reviews have been completed.
🧾 Outputs and records
- Updated panel matrix
- Distribution committee decision log
- Remediation plans and status trackers
- Dormancy deactivation recommendations
- Governance review evidence and reporting outputs